There are a lot of stories out there about Black Friday, the day after Thanksgiving. Some of them are true, but not all.
Black Friday is the biggest shopping day of the year. Nope. The Saturday before Christmas is consistently the biggest shopping day of the year. Black Friday is just the craziest shopping day of the year.
It’s called Black Friday because this is the day retail stores get into the black for the year. While it’s true that some stores make most of their sales for the year between Thanksgiving and Christmas, that isn’t true for all stores. Nor is it true that most stores run at a loss (“in the red”) until Thanksgiving. In 1966, the Philadelphia police coined the term to describe the difficult day they expected with traffic and parking. Later, as the expression spread, the “black ink” story grew up to explain the expression. Now, “Black Friday” is just a red letter day for avid shoppers.
Cyber Monday is for online shopping; Black Friday is for shopping with your feet. Not necessarily. Plenty of online stores have everyday deals better than what you’ll find locally on Black Friday, not to mention the convenience of shopping in your jammies and having your stuff delivered (Massi Decor even offers you free shipping). What’s more, you may find items in stock at your favorite online retailer even on Black Friday when stores run out — sometimes because they’ve only had one or two of an advertised loss leader.And of course many online merchants now hold Black Friday sales, too.
Black Friday deals are the best. Sometimes they are, especially on big ticket items, but often they’re not. Typically, there’ll be one or two items at deep discounts in a store, and the rest are special buys (sometimes of lesser quality), items brought in the previous week and marked up high so they can appear to be deeply discounted, or just ordinary prices with bigger signs. What’s more, many retailers discount further later in the season. This myth makes some shoppers think they’re getting great deals, and others convince themselves that they are to make themselves feel better for having gotten up so early.
If you like to go out shopping on the day after Thanksgiving for the sense of danger or the thrill of the crowds, go for it. Check prices online before you go, though, and make sure you’re comparing the same price and model. Stores will still be open in December.